A quick writing tip

Most people scan-read whatever you write. They can't be bothered to read everything. Yet you need them to read to find out more about your business.

You need to make it easier for them.

You don't necessarily need to change what you write - just how you lay it out. You could probably shorten what you say too. 

Compare these two approaches:

First - how many of us write:

Most people write too many words, making text too long and dense, not getting to the point quickly enough. They don't start with the most important info first. They cram all the info into one paragraph, forgetting that if you break up text with spaces, headings and sub-headings, it makes it much easier to read. Not prioritizing information is a mistake. It's always worth splitting your information into shorter sentences and shorter paragraphs, with more white spaces between them. 

A more effective approach:

Give the most important info first

Use headings and subheadings

They break up text so it's easy to read!

Short sentences have impact. Short paragraphs are quick to scan. 

PS. Did you notice how effective the white spaces are?