What AI means for your business and marketing

Artificial intelligence is having a growing impact on our daily life, and on marketing. You've probably noticed the "AI Overview" cropping up in more online searches, and maybe read about the growth of zero click results. I run a whole online course on search engine optimisation and AI overviews, so I'll leave that on one side for now (let me know if you'd like details!).

What are the broader impacts of Ai on your business and marketing? Here are a few considerations: 

I've taken to asking if people think they can tell whether social media posts, blogs, websites and mailings are written using AI. About 75% think they know, and they don't like it. So be careful how you use it (there are some good things you can do - more on that another time).

AI means that we're becoming increasingly cynical and concerned about getting to the truth. Building trust and credibility is essential. 

There's something of a backlash against anonymity and being bland. We crave the human and personal touch, authenticity (even if the word is over-used!), community and personality - so it's in your interests to show how you offer all those things. 

Tourism relies on offering a different kind of experience, on providing something distinctive and memorable. That's why we travel and spend time and money. The thirst for doing and being is still strong. 

We still love stories, a sense of community, humanity and local knowledge. What can you offer? 

How can you be an antidote to an automated, generic world, full of huge faceless companies?

More importantly, how can you convey that through your own voice, images and sense of place?