Picture Perfect
Free collaborative marketing activity - attract more visitors & increase income through personal recommendations
Watch this quick video to find out more then sign using the form below
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Open to any visitor-facing businesses including accommodation, attractions, activity providers, shops & galleries, cafes & pubs.
Good news:
Many businesses are finding that visitors are being more cautious, being indecisive & spending less. There's good news though.
Word-of-mouth recommendations are still incredibly powerful. We're fortunate: a huge proportion of our visitors would happily recommend our area or would love to return themselves. Imagine if every visitor recommended your business to at least one other person?
The key is to not just hope for recommendations but to make them happen with a gentle nudge. If we all nudge together, the impact could be huge.
More visitors. More bookings. More income.
It's free to get involved because I'm volunteering my time & paying most of the costs. I'm doing this because it's easier to get things off the ground without faffing about with invoices and my decades of experience make it relatively easy for me to help.
It's a simple idea that we know can work: encourage all your visitors to send a postcard to their family and friends.
You might provide free postcards for your visitors, or suggest a good local place to buy them. You might suggest a lovely place to sit and write them too: this all helps.
Postcards are novel now, but they're also tangible, memorable reminders. They create an emotional connection. They're authentic, quietly reminding people about a place to visit.
The simple act of sitting in a cafe to write a postcard is nostalgic and attractive. We all welcome changes to go off-screen, to be more mindful. So writing a postcard can make current visiotrs more approeciative As an added bonus, taking part can provide fresh marketing ideas, new social media content and a real sense of businesses working together.
Once we have a good number of participating businesses, Amanda Brown and I will do some PR to get media interest and help spread the word about this activity.
Please don't do anything yet - we're not launching this to the public until 6th July.
Use this form to sign up so you benefit fully.
A little while after you've signed up, you'll get:
Picture Perfect marketing materials for you to use - digital assets for social media and websites, and a printable poster
Some ready-made social media posts
Opportunities to benefit from the media coverage
Ideas for local collaborations
How? Who? Why? When?
Hi, in case we haven't met, I'm Susan Briggs.
After 35+ years working in tourism marketing, supporting over 10,000 businesses, I've lived through plenty of tricky times and learnt what can actually help.
We'll be building on the power of word-of-mouth recommendations, harnessing the good memories of many previous visitors and the passion people have for all parts of North Yorkshire.
You'll discover some effective techniques to avoid knee-jerk discounting, build loyalty and extend stays.