Practical marketing workshops for tourism and hospitality businesses, organised on behalf of Visit North Yorkshire
These workshops are specially designed for tourism and hospitality businesses such as accommodation, attractions, activity providers, food and drink businesses. They're run by Susan Briggs.
These are all free events, thanks to UKSPF funding.
Please use the links below to book your place.
These upbeat marketing workshops are designed to kick-start your marketing for 2026
- How can we attract more visitors, encouraging them to spend more and stay longer?
- What current and future trends do you need to be aware of?
- What information and inspiration encourages people to become loyal customers?
- What stories can you tell to promote your business, stand out on social media and increase your revenue?
You'll discover the answers to all these questions during these entertaining workshops, tailored to the needs of each location
During each session, we'll work through the Tourism Knowhow formula, a tried-and-tested way to think through what you need to do, understand the most powerful marketing methods and maximise opportunities for your business.
This workshop will be of equal use to those who are just getting started or been in business a long time. Expect to leave the session with a clear sense of purpose, strong action points and lots of enthusiasm and ideas!
This workshop is run by Susan Briggs, Director of The Tourism Network, who has helped over 8500 tourism & hospitality businesses to increase their revenue and be more successful. She specialises in practical advice, and low cost, easy marketing techniques anyone can use.
Make sure you bring pen and paper, ready to make a LOT of notes, ready for action!
19th January: Attract visitors to your Stokesley business and make 2026 your best year ever - Market Place, Stokesley. Book now
21st January: Attract visitors to your Skipton business and make 2026 your best year ever - Elsworth at The Mill, Skipton. Book now
26th January: Attract visitors to your Bedale business andmake 2026 your best year ever - Bedale Hall, Bedale. Book now
9th February: Attract visitors to your Clapham business and make 2026 your best year ever - Old Sawmill, Clapham. Book now
16th February: Attract visitors to your Filey business and make 2026 your best year ever - Evron Centre, Filey. Book now
Great feedback from happy participants
"..short note to say how useful and informative the recent workshop was...".
" ... being still fairly new in developing the travel trade business, I found the day very enlightening and now understandable. Susan Briggs was an excellent trainer."
"it was a great refresher and also really good for getting the inspiration flowing in terms of relating the theory to the reality of my current working role. I had a look over the day's notes and already fresh ideas are bubbling away!"
"to tell you how useful I found your 'promoting your website' course..I have been invited back for a second interview next Monday. What I learnt in the course, together with your excellent notes, were invaluable for the presentation I had to prepare as part of the interview."
" the seminar was stupendous. We all learnt so much."
" an interesting and truly inspirational day"
" take the opportunity to thank you for your talks on Tuesday - I found the day very informative. The topics were covered comprehensively and in a way that kept our interest alive throughout."