Practical marketing workshops for tourism and hospitality businesses, organised on behalf of Visit North Yorkshire
These workshops are specially designed for tourism and hospitality businesses such as accommodation, attractions, activity providers, food and drink businesses. They're run by Susan Briggs.
These are all free events, thanks to UKSPF funding.
Please use the links below to book your place.
These upbeat marketing workshops are designed to kick-start your marketing for 2026
- How can we attract more visitors, encouraging them to spend more and stay longer?
- What current and future trends do you need to be aware of?
- What information and inspiration encourages people to become loyal customers?
- What stories can you tell to promote your business, stand out on social media and increase your revenue?
You'll discover the answers to all these questions during these entertaining workshops, tailored to the needs of each location
During each session, we'll work through the Tourism Knowhow formula, a tried-and-tested way to think through what you need to do, understand the most powerful marketing methods and maximise opportunities for your business.
This workshop will be of equal use to those who are just getting started or been in business a long time. Expect to leave the session with a clear sense of purpose, strong action points and lots of enthusiasm and ideas!
This workshop is run by Susan Briggs, Director of The Tourism Network, who has helped over 8500 tourism & hospitality businesses to increase their revenue and be more successful. She specialises in practical advice, and low cost, easy marketing techniques anyone can use.
Make sure you bring pen and paper, ready to make a LOT of notes, ready for action!
16th February: Attract visitors to your Filey business and make 2026 your best year ever - Evron Centre, Filey. Book now
Free, short online marketing course:
Impactful Business Descriptions, Listings & Social Media Bios
There's one thing that every visitor needs to know about your business: what do you actually DO and why should anyone spend money or time with you?
The way you describe your business is really important and potentially very powerful - whether in words, photos, verbally, in an online listing or your social media bio. Yet most of the time we quickly write something and hope for the best...
Learn how to create more a more impactful business description and listings in this 20-minute video, available free right now
How to increase social media engagement & followers using your location & storytelling techniques
Date: 12.00 - 1.30 pm on Tuesday, 17th March
This session is delivered on Zoom. Since it's over a lunchtime, you're welcome to munch as you listen and scribble notes! Register for free here
A practical marketing workshop, packed with ideas and ways to supercharge your social media, whether you currently have a few hundred followers or thousands!
Social media has enormous power to persuade, attract new and repeat visitors. But it can also be a time-sink and frustration. This very practical session is designed to de-mystify the algorithms and highlight what works, and what doesn't to attract followers - and more importantly - to increase engagement so you actually get real results.
We'll look at some practical examples of how using your location and story-telling techniques can bring your social media feed alive. What sort of posts could 'go viral' and is it worth it? What can you actually do to grab attention, build curiosity and awareness and then convince people to visit you?
This workshop is based on a long running 'social media experiment' conducted by Susan Briggs to systematically test and teach the algorithm, building engagement and creative content. Join in to find out more!
Make sure you have a pen and paper handy to make plenty of notes - you'll leave with loads of ideas for posts & ways to give some ooomph to your social media
There's no charge to attend this session, thanks to UKSPF funding via the York and North Yorkshire Combined Authority.
Great feedback from happy participants
"..short note to say how useful and informative the recent workshop was...".
" ... being still fairly new in developing the travel trade business, I found the day very enlightening and now understandable. Susan Briggs was an excellent trainer."
"it was a great refresher and also really good for getting the inspiration flowing in terms of relating the theory to the reality of my current working role. I had a look over the day's notes and already fresh ideas are bubbling away!"
"to tell you how useful I found your 'promoting your website' course..I have been invited back for a second interview next Monday. What I learnt in the course, together with your excellent notes, were invaluable for the presentation I had to prepare as part of the interview."
" the seminar was stupendous. We all learnt so much."
" an interesting and truly inspirational day"
" take the opportunity to thank you for your talks on Tuesday - I found the day very informative. The topics were covered comprehensively and in a way that kept our interest alive throughout."