A quick powerful change

Here's a quick easy change you can make to your website and social media: it's surprisingly effective to boost engagement and adds a little power to your search engine optimisation. 

Change an image. 

Yes, that's it!

It should ideally be a header image or a more prominent photo.

It signals to the algorithm that you're actively engaging, that you're freshening up the site/social media channel. 

Search engine and social media algorithms love fresh content.

Followers notice the fresh look, especially on social media. 

You might be surprised how many people take the trouble to like or comment immediately after a simple change - it won't suddenly send your follower levels sky high or massively boost engagement but every small intervention has an impact.

Just as importantly, you'll feel you've done something significant and that can be motivating. Once you've done that, you might notice other elements to work on... a bit like when you re-paint a wall at home and suddenly the other walls look in need of a refresh too...