Free Marketing workshops - online, in-person and on Zoom
Created for tourism & hospitality businesses such as accommodation providers, activity providers, attractions, food & drink businesses
Search engines & AI
In Masham - 9th or 10th March
Artificial Intelligence can help you promote your business more effectively, if you know how it works, which tools to use, and what to avoid. it's also impacting on search engine rankings.
I'll explain how SEO works, and what you need to do to be featured in the AI Overview.
Website review and improve
On Zoom: 10.30 - 10th March
Does your website need a quick spring clean? Or you'd like to reassure yourself that you've included all the relevant information and inspiration?
Join this Zoom call where I'll help you take a fresh look at your website, understand what visitors and looking for on your site (when & how) and how they make decisions.
Social media engagement
On Zoom: 12.00 on 17th March
Social media has enormous power to persuade, attract new and repeat visitors. But it can also be a time-sink and frustration.
This very practical session is designed to de-mystify the algorithms and highlight what works, and what doesn't to attract followers, and how to increase engagement so you actually get real results.
Better descriptions
Available until 12th March
Get access now
Every visitor needs to know one thing about your business: what do you actually DO and why should anyone spend money or time with you?
The way you describe your business is really important and potentially very powerful. Follow this short online course to find out how.
Repeat visitors
Available until 12th March
How can you build loyalty and get more recommendations?
This online marketing course answers these key questions:
- Why do visitors repeat visit and recommend to others?
- What kind of marketing works best?
- How can you use a 'talk trigger'?
Problems & solutions
Available until 12th March
If you're frustrated at not getting the visitors you want, or just have a sense that you're not getting things quite right, this short online course is for you!
It's a rapid skip through some common marketing mistakes, complete with quick fixes and explanations to help you make things better.
This activity is part of the Boost programme, funded through York and North Yorkshire’s SPF (Shared Prosperity Fund) allocation, so funded by the Combined Authority.
These events are suitable for accommodation providers, activity providers, attractions, food and drink, businesses. We're sorry but the content means that they're not really suitable for suppliers to the industry such as designers, consultants etc although there may be other ways we can help you. Please get in touch
Lovely feedback from happy participants
"..short note to say how useful and informative the recent workshop was...".
" ... being still fairly new in developing the travel trade business, I found the day very enlightening and now understandable. Susan Briggs was an excellent trainer."
"it was a great refresher and also really good for getting the inspiration flowing in terms of relating the theory to the reality of my current working role. I had a look over the day's notes and already fresh ideas are bubbling away!"
"to tell you how useful I found your 'promoting your website' course..I have been invited back for a second interview next Monday. What I learnt in the course, together with your excellent notes, were invaluable for the presentation I had to prepare as part of the interview."
" the seminar was stupendous. We all learnt so much."
" an interesting and truly inspirational day"
" take the opportunity to thank you for your talks on Tuesday - I found the day very informative. The topics were covered comprehensively and in a way that kept our interest alive throughout."
This programme of support is part of the Boost programme, funded through York and North Yorkshire’s SPF (Shared Prosperity Fund) allocation, so funded by the Combined Authority.
