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FREE marketing workshop in Masham!

Search engines, using AI and promoting your business: what do you need to do? 

This workshop has been specially created for Masham businesses - particularly accommodation, shops, cafes, pubs, artists and makers - by Masham resident Susan Briggs who has 35+ years' experience in tourism and digital marketing. No technical knowhow needed!

Masham AI

Artificial Intelligence (AI) can help you promote your business more effectively, so long as you're aware how it works, which tools to use, and what to avoid. AI is also having a strong impact on search engine rankings. During this practical session, I'll explain how SEO works, and what you need to do to be featured in the AI Overview. 

For those who want to stay for a slightly longer session, there's a bonus section on improving engagement and followers on facebook, when I'll explain how I reached 14 million people last year without paying a penny. 

Here's what this in-person marketing workshop includes. No technical knowhow needed! 

  • How AI works and how it's developing - what to look out for

  • How search engines rank your website, and what's changing

  • Which AI tools should you use, beyond the obvious? How should you use it for marketing? 

  • Practical prompts and refinements to get the AI response you really need (so your marketing still sounds like you)

  • What you need to do now to feature in the AI overview and other SEO tips. 

  • Future developments: what to expect - and be ready for

  • Bonus content (stay if you want to!) - How to improve engagement and followers on facebook

There's no charge, but you do need to pre-book using the form below

We're running two sessions, both at the Old Bottle Store, White Bear in Masham. Choose which is best for you: 10.30 am - 12.00 on Monday 9th March or 6.30 - 8.00 pm on Tuesday 10th March

Thanks to Sue, Elizabeth and the White Bear team for kindly hosting these workshops

This workshop is run by Susan Briggs, Director of The Tourism Network, who has helped over 9500 tourism & hospitality businesses to increase their revenue and be more successful.

She specialises in practical advice, and low cost, easy marketing techniques anyone can use. 

"Every one of Susan's workshops I've attended, both in-person and on Zoom, has taken us to another level and provided us with a much more professional business that has increased sales, brand awareness and premium"

Archie, Food business & accommodation provider

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* Please note: the content for these workshops has been specially developed for visitor-facing businesses such as accommodation, activity-providers, attractions, food & drink, & retail businesses.

They are not really suitable for industry suppliers such as consultants, agencies, designers etc but there may be other ways we can help. Pls email susan@tourismnetwork.co.uk

This event is funded through York and North Yorkshire’s SPF (Shared Prosperity Fund) allocation, so funded by the Combined Authority. 

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