Shopping trolly kindness

She was so kind, she saved me the shopping trolley with the good wheels.

How do you feel when you read that? 

I read this somewhere this week and it keeps repeating in my head. I instantly knew what they meant and it made me smile. 

There are so many small irritations and frustrations in life (1st world problems...) that are relatively easy to solve.

Most of them are things we all recognise, common issues.

It feels like a real triumph or special kindnesses when they're resolved. 

When you identify them, people understand what you're talking about, recognise the issue and feel like they're all in the same community, with something essential in common. 

Not having the right app to park your car. 

Going into a room and forgetting why.

Losing your readying specs (again). 

Struggling to think of the right present for someone.

Exhausting children so they'll sleep better. 

Being really ready to sink into a comfy chair and enjoy a drink in peace.

You probably identify with at least one of these? 

Tourism businesses offer pleasure, respite from a busy world, time together. If you talk about offering any of these in your marketing you're joining others who do something similar. 

But when you say something that really resonates, that shows you really understand, that you're a human who 'gets' humans, then people pay attention and get interested. 

I don't know the woman who might save you the shopping trolley with the good wheels, but I instinctively trust her. It's daft really but it's a human thing. 

What's the irritating little problem you can solve? How will you tell your visitors so they'll want to come to your business?