"Every one of Susan's workshops I've attended, both in-person and on Zoom, has taken us to another level and provided us with a much more professional business that has increased sales and brand awareness" Archie, Food business & accommodation provider
FREE Practical marketing workshops for Visit York members
These workshops have been specially created for York's tourism & hospitality businesses by Susan Briggs, who has 30+ years' experience in tourism marketing.
There's no charge to attend, thanks to UKSPF funding. The content has been specially developed for accommodation, activity-providers, attractions, and food & drink businesses*.
Just scroll down to book your place
How to increase social media engagement & followers using your location & storytelling techniques
Date: 1.30 - 3.30 pm on Wednesday, 25th February
Time: 1.30 - 1.45 Registration, tea and coffee served; 1.45 Workshop begins and ends by 3.30 pm.
Venue: Merchant Taylors' Hall, Aldwark, York, YO1 7BX
Details: a practical marketing workshop, packed with ideas and ways to supercharge your social media, whether you currently have a few hundred followers or thousands!
Social media has enormous power to persuade, attract new and repeat visitors. But it can also be a time-sink and frustration. This very practical session is designed to de-mystify the algorithms and highlight what works, and what doesn't to attract followers - and more importantly - to increase engagement so you actually get real results.
We'll look at some practical examples of how using your location and story-telling techniques can bring your social media feed alive. What sort of posts could 'go viral' and is it worth it? What can you actually do to grab attention, build curiosity and awareness and then convince people to visit you?
This workshop is based on a long running 'social media experiment' conducted by Susan Briggs to systematically test and teach the algorithm, building engagement and creative content. Come along and find out more!
Bring a pen and paper to make plenty of notes - you'll leave with loads of ideas for posts & ways to give some ooomph to your social media
Popular topic: book your place now!
This workshop normally costs £35 but is FREE to you now, thanks to UKSPF funding via the York & North Yorkshire Combined Authority.
This programme of support is part of the Boost programme, funded through York and North Yorkshire’s SPF (Shared Prosperity Fund) allocation, so funded by the Combined Authority.
* These workshops are not really relevant or suitable to industry suppliers such as agencies, consultants and designers etc but there may be other ways we can help you. Please email susan@tourismnetwork.co.uk
How to increase social media engagement & followers using your location & storytelling techniques
Date: 12.00 - 1.30 pm on Tuesday, 17th March
This session is delivered on Zoom. Since it's over a lunchtime, you're welcome to munch as you listen and scribble notes! Register for free here
A practical marketing workshop, packed with ideas and ways to supercharge your social media, whether you currently have a few hundred followers or thousands!
Social media has enormous power to persuade, attract new and repeat visitors. But it can also be a time-sink and frustration. This very practical session is designed to de-mystify the algorithms and highlight what works, and what doesn't to attract followers - and more importantly - to increase engagement so you actually get real results.
We'll look at some practical examples of how using your location and story-telling techniques can bring your social media feed alive. What sort of posts could 'go viral' and is it worth it? What can you actually do to grab attention, build curiosity and awareness and then convince people to visit you?
This workshop is based on a long running 'social media experiment' conducted by Susan Briggs to systematically test and teach the algorithm, building engagement and creative content. Join in to find out more!
Make sure you have a pen and paper handy to make plenty of notes - you'll leave with loads of ideas for posts & ways to give some ooomph to your social media
There's no charge to attend this session, thanks to UKSPF funding via the York and North Yorkshire Combined Authority.
Free, short online marketing course:
Impactful Business Descriptions, Listings & Social Media Bios
There's one thing that every visitor needs to know about your business: what do you actually DO and why should anyone spend money or time with you?
The way you describe your business is really important and potentially very powerful - whether in words, photos, verbally, in an online listing or your social media bio. Yet most of the time we quickly write something and hope for the best...
AI can help you improve what you've written but it doesn't know enough about your business or your visitors to be entirely persuasive.
This brief course (20 mins to watch) will take you through a tried-and-tested process to improve and change the way you talk and write about your business.
It will help you think differently about your business and make your marketing more impactful.
