"Every one of Susan's workshops I've attended, both in-person and on Zoom, has taken us to another level and provided us with a much more professional business that has increased sales and brand awareness" Archie, Food business & accommodation provider
FREE Practical marketing workshops for Visit York members
These workshops have been specially created for York's tourism & hospitality businesses by Susan Briggs, who has 30+ years' experience in tourism marketing.
There's no charge to attend, thanks to UKSPF funding. They are open to accommodation, activity-providers, attractions, and food & drink businesses but not suitable for suppliers to the industry such as designers, consultants, and photographers. Questions?
How to make 2026 your best year ever, using the Tourism Knowhow framework
Date: 1.30-3.30pm on Tuesday, 20th January 2026
Venue: Delta Hotel by Marriott, York Racecourse, Tadcaster Road, York, YO24 1QQ
Details: a fast-paced, upbeat and interactive marketing workshop designed to really kick-start your marketing for 2026.
It uses the Tourism Knowhow framework, developed over 30 years by Susan Briggs, a tried-and-tested way to think through what you need to do, be aware of current and future trends, and to maximise opportunities for your tourism business.
Make sure you bring pen and paper, ready to make a LOT of notes (you need to do this on paper - you'll see why in the session), with space to create an action checklist.
During this session, we'll work through a number of questions - and answers - to motivate you to set achievable targets, use the most powerful marketing methods and create a plan you can stick to.
This workshop is of equal use to those who are just getting started or been in business a long time. Expect to leave the session with a clear sense of purpose, strong action points and lots of enthusiasm and ideas!
Popular topic: book your place now!
This workshop normally costs £35 but is FREE to you now, thanks to UKSPF funding via the York & North Yorkshire Combined Authority.
How to increase social media engagement & followers using your location & storytelling techniques
Date: 1.30 - 3.30 pm on Tuesday, 24th February
Venue: Merchant Taylors' Hall, Aldwark, York, YO1 7BX
Details: a practical marketing workshop, packed with ideas and ways to supercharge your social media, whether you currently have a few hundred followers or thousands!
Social media has enormous power to persuade, attract new and repeat visitors. But it can also be a time-sink and frustration. This very practical session is designed to de-mystify the algorithms and highlight what works, and what doesn't to attract followers - and more importantly - to increase engagement so you actually get real results.
We'll look at some practical examples of how using your location and story-telling techniques can bring your social media feed alive. What sort of posts could 'go viral' and is it worth it? What can you actually do to grab attention, build curiosity and awareness and then convince people to visit you?
This workshop is based on a long running 'social media experiment' conducted by Susan Briggs to systematically test and teach the algorithm, building engagement and creative content. Come along and find out more!
Bring a pen and paper to make plenty of notes - you'll leave with loads of ideas for posts & ways to give some ooomph to your social media
Popular topic: book your place now!
This workshop normally costs £35 but is FREE to you now, thanks to UKSPF funding via the York & North Yorkshire Combined Authority.
This programme of support is part of the Boost programme, funded through York and North Yorkshire’s SPF (Shared Prosperity Fund) allocation, so funded by the Combined Authority.
