FREE Practical marketing workshops for Visit York members
These workshops have been specially created for York's tourism & hospitality businesses by Susan Briggs, who has 30+ years' experience in tourism marketing. They are open to accommodation, activity-providers, attractions, and food & drink businesses but not suitable for suppliers to the industry such as designers, consultants, and photographers. Questions?
Book any or all of these workshops using the forms below
15th Sept: How to use AI to promote your business and save time (a geek-free guide!) - Venue: Merchant Taylors Hall, York
15th October: How to increase bookings for your self-catering accommodation business - Delivered on Zoom (re-play available)
20th January: Use the Tourism Knowhow framework to make 2026 your best year ever- Venue: Delta by Marriott, York
How to use Artificial Intelligence to promote your business and save time
Date: 1.30-3.30pm on Monday, 15th September
Venue: Merchant Taylors' Hall, Aldwark, York YO1 7BX
Details: No technical knowledge needed! This is a practical marketing workshop that will help you to feel confident using Artificial Intelligence without sounding like a robot. The focus is on giving you information and marketing tips you can immediately put into action.
What's included:
- A brief guide to how AI works and how it's developing
- Marketing and other tasks you can use AI for, how and which AI tools to use. Some of the uses may surprise you!
Some time-saving suggestions and anti-procrastination methods to give you and your business a boost - Practical prompts and refinements to get the AI response you really need
- How AI is changing other marketing functions such as search engines
This workshop would normally cost £35+VAT but is free thanks to SPF funding through the York & North Yorkshire Combined Authority
How to increase bookings for your self-catering accommodation business
Date: 10.30-12.00 on Wednesday 15th October
Venue: delivered on Zoom. A replay will be available for part of the presentation - to get this please register using the link below and email susan@tourismnetwork.co.uk before the event to say you need the replay.
This practical workshop is for anyone who would like to increase bookings to their self-catering accommodation business.
What's included:
- How can you stand out in an increasingly competitive market?
- Three marketing mistakes almost everyone makes, and how to correct them
- Are you targeting the right potential visitors in the right way?
- Filling gaps in demand - specific actions you can take
- Which marketing methods are most effective now?
How to make 2026 your best year ever, using the Tourism Knowhow framework
Date: 1.30-3.30pm on Tuesday, 20th January 2026
Venue: Delta Hotel by Marriott, York Racecourse, Tadcaster Road, York, YO24 1QQ
Details: this is a fast-paced, upbeat and interactive marketing workshop designed to really kick-start your marketing for 2026.
It uses the Tourism Knowhow framework, developed over 30 years by Susan Briggs, a tried-and-tested way to think through what you need to do, be aware of current and future trends, and to maximise opportunities for your tourism business.
Make sure you bring pen and paper, ready to make a LOT of notes (you need to do this on paper - you'll see why in the session), with space to create an action checklist.
During this session, we'll work through a number of questions - and answers - to motivate you to set achievable targets, use the most powerful marketing methods and create a plan you can stick to.
This workshop is of equal use to those who are just getting started or been in business a long time. Expect to leave the session with a clear sense of purpose, strong action points and lots of enthusiasm and ideas!
This programme of support is part of the Boost programme, funded through York and North Yorkshire’s SPF (Shared Prosperity Fund) allocation, so funded by the Combined Authority.
