"Every one of Susan's workshops I've attended, both in-person and on Zoom, has taken us to another level and provided us with a much more professional business that has increased sales, brand awareness and premium" Archie, Food business & accommodation provider
FREE Practical marketing workshops for Visit York members
These workshops have been specially created for York's tourism & hospitality businesses by Susan Briggs, who has 30+ years' experience in tourism marketing. They are open to accommodation, activity-providers, attractions, and food & drink businesses but not suitable for suppliers to the industry such as designers, consultants, and photographers. Questions?
Short, practical on-demand marketing workshops
We have a range of FREE marketing workshops available to visitor-facing tourism businesses on topics such as ways to differentiate your business, how to build loyalty and repeat visitors; how to attract off-peak visitors; and how to build credibility and trust to get more bookings. If you'd like to get access to these, please email susan@tourismnetwork.co.uk for the links.
How to make 2026 your best year ever, using the Tourism Knowhow framework
Date: 1.30-3.30pm on Tuesday, 20th January 2026
Venue: Delta Hotel by Marriott, York Racecourse, Tadcaster Road, York, YO24 1QQ
Details: a fast-paced, upbeat and interactive marketing workshop designed to really kick-start your marketing for 2026.
It uses the Tourism Knowhow framework, developed over 30 years by Susan Briggs, a tried-and-tested way to think through what you need to do, be aware of current and future trends, and to maximise opportunities for your tourism business.
Make sure you bring pen and paper, ready to make a LOT of notes (you need to do this on paper - you'll see why in the session), with space to create an action checklist.
During this session, we'll work through a number of questions - and answers - to motivate you to set achievable targets, use the most powerful marketing methods and create a plan you can stick to.
This workshop is of equal use to those who are just getting started or been in business a long time. Expect to leave the session with a clear sense of purpose, strong action points and lots of enthusiasm and ideas!
This is usually a popular topic!
Book your place now!
This workshop normally costs £35 but is FREE to you now, thanks to UKSPF funding
This programme of support is part of the Boost programme, funded through York and North Yorkshire’s SPF (Shared Prosperity Fund) allocation, so funded by the Combined Authority.
