Do this one thing: gather feedback

In this new series of blogs, each week we'll look at one quick action you can take to strengthen your marketing. Make sure you come back each week for the next step - they all build on the previous action. 

Do this one thing: gather feedback

Right now all you need to do is gather and consider any reviews, comments in visitor books or emails, social media, word or mouth - anything anyone has told you about your business. 

Let's focus on the positives. If there were any negatives, I'm sure you'll consider how to fix them.

Looking at the feedback, note down:

• what people love about your business 
• any phrases that visitors use that either keep cropping up, anything that you really like, or any comments that sum up what you offer in a really good way
• anything that stands out about your business from their feedback, especially if it's something you haven't really thought about
  

If you discover anything interesting or surprising during this exercise I'd love to know in the comments!

Next time we'll look at what to do with feedback you have and how to use it.