Five essential photos to take right now
We're in a trust recession - people are hesitating to spend money and make plans.
This is partly down to economic insecurity but it's also about credibility and believing what we're told. There's so much b******* about, we don't always trust what we're told or read.
We ask our visitors to trust that the services we offer will be as good as we say. They have to trust us to deliver something in the future that they can't yet see. That's tricky.
Images and videos have never been as powerful or important. Happily they're easy to take and use.
They're photographic evidence - something you can quickly use to build trust, get bookings and attract visitors.
So why are so many websites and social media posts full of bad, boring photos?
Some of them may even have been taken by professionals, yet they don't show what potential visitors need/want to see.
More photos are needed! Here are some ideas to make them relevant and effective.
Images are essential ‘evidence’ and a crucial part of your marketing.
Why not take some now while flowers are still in bloom and before the leaves fall?
Here's a quick checklist. You need photos:
- to give an overview of your business, such as the outside of a holiday cottage Tip: showing an open door or gate is much more welcoming than a closed one
- to show the context and location of your business - a selection of images, possibly a drone shot or video
- to show the highlights, the best parts of your business. If you offer cakes on arrival or after a big walk, show photos.
- to show the parts of your business that people ask about. If they ask if you're dog-friendly and you are, show a dog looking happy. If your visitors want to know you're suitable for a group, show a photo of a group of people or 'stage' a room or area so it conveys that information
- to show potential visitors how your business is different or special - sometimes the best way to convey this is to show smaller details and features. It's not to show one of those bland bathroom photos with a glass shelf, toiletries and a towel..
- to show how your business is relevant to potential guests. For example, a walker will expect to see a photo of boots or a backpack. A parent trying to book activities for toddlers expects to see toys
- to show other activities in your area
- to show people actually having a good time. Beware those bland photos of a bottle of champagne and two glasses - needs to be more imaginative to have any impact!
- to show anything that is a little intriguing, with an emotional appeal or likely to give someone FOMO and want to book/visit
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