It's not your prices

not prices

There are many reasons you might not be getting the level of bookings or visitors you'd like.

One reason might be your prices: too high, or even too low ('free' can even put some people off). 

But chances are it's something else. 

You might not be showing the value of what you offer in your marketing - so your prices don't seem aligned.

You might not be differentiating yourself from your competitors. 

The words and images you use in your marketing might not be eye-catching, appealing or relevant.

You might be targeting the wrong people, or not being clear who you're really for. 

You might not be showing potential visitors exactly why you're wonderful. 

You might have forgotten to give some essential information. At least 60% of the websites and social media profiles I've reviewed have not had the right kind of location information.

You might not be building trust and credibility in your marketing. 

You might be offering lots of information, but zero inspiration.

I could go on....

Reducing your prices and offering discounts is easy. But it doesn't always make a difference. Some visitors were planning to come to you anyway but now they'll just pay less. Some people will only come if you fix all these points above. 


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