Marketing tips
Ideas for social media posts in Autumn
It's the one thing everyone tells me they struggle with - ideas for social media posts
What can you write about to keep people interested and engaged, even if your business isn't open or busy at this time of year?
For today's Do One Thing, I'm going to suggest you quickly brainstorm some ideas for Autumnal social media posts so you have a stack ready to go. Here are a few ideas to get you started.
Instead of just scanning through these ideas, I suggest you get a pen and paper …
Autumnal marketing
Generous marketing
I think we can all agree this has been an unpredictable, patchy year? Really good in parts, bad in others?
It really does feel like it's time for us all to work together. Tourism can be affected by so many different factors (weather, cost of living, pestilence, competition) which we can't control. We can however make everything feel better.
Community. Collaboration. Kindness. None of them cost anything, yet they have enormous power. Visitors love to be in places where these qualities a…
Tough love - technology
In today's Do This One Thing blog I'd like to encourage you get over any fear of technology you might have. And stop procrastinating!!
“I’m rubbish with technology”
I hear this from tourism business owners every day. Even from the ones who seem petty good with technology!
If you’ve ever said or thought you’re rubbish with technology, it’s time for some tough love.
You’ll thank me for it later. Actually, not even much later if you read and act on this. Within minutes you could be doing so…
The power of photography
There's one action that you probably know you need to take, but... you might not yet have got round to doing. Maybe you can take this as a reminder/nag?!
It's actually several related actions: take more photos, organise your photos, use your photos!
Images are essential ‘evidence’ and a crucial part of your marketing.
When someone leaves your website to go to a review site, or just scrolls past your info in social media there's often a simple reason: they need to see more - and the 'right…
Never ever use these words and phrases
In this series of blogs, each week we'll look at one quick action you can take to strengthen your marketing. Make sure you come back each week for the next step - many build on the previous action. You might find it useful to read last week's blog before working on this one.
Everyone wants to find a way to promote their business as cheaply and effectively as possible. You probably want to make your website, social media, mailings more effective without spending anything?
The answer is to sta…
Don't be too good to be true
In this new series of blogs, each week we'll look at one quick action you can take to strengthen your marketing. Make sure you come back each week for the next step - many build on the previous action. You might find it useful to read last week's blog before working on this one.
Do this one thing: don't be too good to be true! (or what to do when you are really good!)
Humans can be very cynical. Or cautious. Or mistrustful.
Offer something that people really want and too often the respo…
Let visitors do your marketing for you
In this new series of blogs, each week we'll look at one quick action you can take to strengthen your marketing. Make sure you come back each week for the next step - they all build on the previous action. You might find it useful to read last week's blog before working on this one.
Do this one thing: let your visitors do your marketing for you!
The 'normal' ways to do this is through word of mouth recommendations. I'm suggesting going a step further to encourage your visitors to help pro…
Do this one thing: boost your marketing with visitor feedback
Each week I cover one quick action you can take to strengthen your marketing. Each step builds on the one before. Sign up here so you don't miss any. You might find it useful to read last week's blog before working on this one.
Do this one thing: use visitor feedback to boost your marketing
Once you've gathered feedback, separate it into good and bad. Make a note of anything that surprises you.
Any negative feedback: make a note of the improvements you'll make, and when.
What to do with go…
Today's 'Do One Thing' is really simple, yet few businesses ever do it...
Many years ago we stayed at a hotel in Canada. It was off-peak and the large hotel was almost empty. Every evening for five nights the owner served us dinner. Every evening he introduced himself, asked where we were from (no other Brits in the hotel at the time), explained the short menu and the buffet starter arrangements.
Every evening. Not a flicker of recognition.
Still the same spiel, despite us maki…