Benefits of effort signallling

You’ve heard of virtue signalling.

Effort signalling is completely different.

It could help you attract visitors who're willing to pay more.

Most of us do things behind the scenes without actually talking about them. We just show the end result: a clean room, details of a guided walk, something you've created.

We don't show or talk about all the work that goes into making your property spotless, the many years you spent learning about your local area to be a good guide, or in my case the 35+ years I’ve spent building my marketing experience.

We present what we do with a flourish and expect others to value it. 

But not everyone thinks about all the effort behind the scenes.

In an AI age where everything happens quickly, it's become more important to show the effort and work.

It can help our visitors feel more cosseted and valued too. 

Most people don't stop to think how long it takes me to research and prepare a marketing workshop, to travel to and from the venue, all the years of trial-and-error, reading, and building my expertise that lead to it. I just talk about the 90 minute-long content. Few will think about the 35+ years that led to that session. 

Visitors expect rooms to be clean, guides to be informed, and meals to be made.

When you talk about the effort behind the scenes, they value all the things they take for granted differently. 

What sort of extra checks do you do to make sure your place is really spotlessly clean?

How many books have you read, lectures attended and trial walks completed to be able to offer your guided tours? 

How many suppliers have your sourced, product tastings done, recipes tried to put that meal on the table? 

It's the individual details, the carefully chosen painting on the wall, the investment of a good mattress that make a stay enjoyable - but how does anyone know if we don't give more details? I'm not talking about a long list or whingeing about all the work you do. You could just focus on one element in a social media post.