Marketing tips
Money time energy health - what's most important for your visitors?
I think this is going to be a tricky year for many tourism businesses. There will be opportunities too, for those who're able to grab them. What can you do to maximise your revenue this year?
Many are worried about rising prices. Offering good value for money (not necessarily lowering prices) will be essential.
Over the coming months I think that visitors will have other pre-occupations too. These pre-occupations are all human nature, and become more prevalent:
- Time - how to spend it wise…
Become a dictator
Do you find that some of your best ideas strike when you're not at your desk?
Or that when you sit looking at a blank page, it's harder to start writing?
And are you short of time?
The answer is simple, thanks to easy-to-use technology.
Become a dictator.
Not in the all-powerful sense, but by dictating messages.
It's now so easy to do, whether you use Word, emails, notes on your phone or any other channel.
Years ago, I had a back problem and couldn't type, especially as I had an …
Use a talk trigger
Would you like visitors to recommend your business? To write positive reviews about it? To really spread the word about what you do?
Word of mouth recommendations are so powerful and valuable.
If you do a good job, there's a strong chance people will tell others. They may even do so on social media, potentially informing hundreds or even thousands more people.
But there's only a chance they'll do that. it's likely, but not guaranteed.
What if you could increase the chance? To make it more…
Know your success factors
After a very patchy, unpredictable year (which I think is going to be the future pattern) today's Do This One Thing is to think about these success factors and start to make a list of what you might need to do next year.
I'll help you work through some of these in early 2025.
Not all bad news
When the news is full of fuel price hikes and everyone around you is strapped for cash, it’s difficult to feel upbeat about the future. There is some good news. Not everyone is struggling…
Make people cry
Today's Do This One Thing is simple and essential: you need to make people cry
Actually I’m not exactly suggesting that you should make your visitors cry, but the fact you’re reading this demonstrates the power of emotions.
Many believe that marketing is expensive or difficult. It really isn’t. What you need to do is simple:
Avoid being bland.
Make an impact by being memorable.
Develop a strong emotional appeal.
Make people feel something.
That’s all you need to do.
The…
The power of three
Today's Do This One Thing is very simple! It's all about using the power of three:
- If you want people to remember something, put it in a list of three.
- If you want to help someone make a choice, give three options.
- If you want people to feel comfortable enough to book or visit you, use three things.
(see what I did there?!)
Three is a powerful number - very useful in marketing
Our brains like to have choices, but not to feel overwhelmed. They also like to remember info…
Delight both first time and repeat visitors
Today's 'Do One Thing' is really simple, yet few businesses ever do it...
Many years ago we stayed at a hotel in Canada. It was off-peak and the large hotel was almost empty. Every evening for five nights the owner served us dinner. Every evening he introduced himself, asked where we were from (no other Brits in the hotel at the time), explained the short menu and the buffet starter arrangements.
Every evening. Not a flicker of recognition.
Still the same spiel, despite us maki…
Ideas for social media posts in Autumn
It's the one thing everyone tells me they struggle with - ideas for social media posts
What can you write about to keep people interested and engaged, even if your business isn't open or busy at this time of year?
For today's Do One Thing, I'm going to suggest you quickly brainstorm some ideas for Autumnal social media posts so you have a stack ready to go. Here are a few ideas to get you started.
Instead of just scanning through these ideas, I suggest you get a pen and paper …
Autumnal marketing
This time last year I wrote about my predictions for the coming year. I said I expected the year ahead to be very unpredictable, and I think many of you will agree - it was! I'm expecting more of the same this year, but with a difference...
If you expect unpredictability, you can plan for it. Really.
After many years working in tourism marketing I've learnt to spot patterns and can pretty much predict which businesses will struggle.
Most of us struggle with uncertainty, so …