Blog
A fast-growing trend you need to use in your business
I’ve been going on about this for a while. If you've been listening, you may be feeling a little smug as you'll have seen rsome good results already...
If not, its worth psying attention to this trend as its noty going away!
One of the biggest post-pandemic trends in tourism is an increased desire among visitors to gain insights into places that give them an ‘insider’s view’.
I’ve noticed it in two different generations:
- younger people who don’t want to follow the crowd…
The power of micro-steps
Ever feel some things are just too big to deal with?
You know it’s important but it just feels too big to tackle? Sometimes it’s something like redecorating – you know it needs doing but can’t face all the upheaval. Or you’ve got a new phone and know it’s got all kinds of clever functions but there’s never a good time to learn what to do. Climate change is a whole other level of daunting. What can one person do that’s ever going to make any difference?
Whatever the daunting cha…
The essential website photo you might be resisting
Last week a friend who is a psychologist asked for my help. She was getting lots of visits to her website but few bookings.
I took an initial look: there was nothing actually wrong with it - it had all the right information but potential clients were just not getting in touch. Sarah's website just felt 'flat', not very warm.
You may be wondering what this has to do with you and your tourism business?
You and psychologist Sarah make people feel better, directly or indirectly…
Quick tip: take more photos
How does your business and local area look at the moment?
Everywhere I look I see beautiful (mainly blue) skies, blooming gardens, lush green trees, fresh produce and happy visitors.
Now’s a good time to take photos.
Not just now and then, not just a few but of everything, everywhere, whenever you can!
I'll suggest how you can use these images in a moment.
First of all though, I really want to stress: any spare moment, when you’re taking a quick break, when you see somethin…