Marketing tips
Marketing
Bring back the basics
We all do it. We start a business, and make a website or post on social media, and gradually add ideas and information. Perhaps you come to one of my marketing workshops and I give you an idea, which you add. And over time you get busier and busier. And you gradually drift into other marketing activities, with different messages. And you start to leave out the essential, foundational details.
I was reminded of this yesterday when I spoke to a dog trainer. When I first met him a few years ago h…