Marketing tips
Marketing
Keep your business on track
Imagine you’re going for a walk in an unknown place. The directions say to follow a compass bearing of 90 degrees. You take a path across a field that’s a degree or two off that. It doesn’t seem to make much difference.
You keep walking.
That tiny difference starts to make a bigger difference. At first you’re just a degree or two off course, but over a long distance you veer more and more off the route. Perhaps you even get lost, and struggle to get back on the right track.
That’s what happe…
Bring back the basics
We all do it. We start a business, and make a website or post on social media, and gradually add ideas and information. Perhaps you come to one of my marketing workshops and I give you an idea, which you add. And over time you get busier and busier. And you gradually drift into other marketing activities, with different messages. And you start to leave out the essential, foundational details.
I was reminded of this yesterday when I spoke to a dog trainer. When I first met him a few years ago h…