Marketing tips
Marketing
The power of photography
There's one action that you probably know you need to take, but... you might not yet have got round to doing. Maybe you can take this as a reminder/nag?!
It's actually several related actions: take more photos, organise your photos, use your photos!
Images are essential ‘evidence’ and a crucial part of your marketing.
When someone leaves your website to go to a review site, or just scrolls past your info in social media there's often a simple reason: they need to see more - and the 'right…
Never ever use these words and phrases
In this series of blogs, each week we'll look at one quick action you can take to strengthen your marketing. Make sure you come back each week for the next step - many build on the previous action. You might find it useful to read last week's blog before working on this one.
Everyone wants to find a way to promote their business as cheaply and effectively as possible. You probably want to make your website, social media, mailings more effective without spending anything?
The answer is to sta…
Don't be too good to be true
In this new series of blogs, each week we'll look at one quick action you can take to strengthen your marketing. Make sure you come back each week for the next step - many build on the previous action. You might find it useful to read last week's blog before working on this one.
Do this one thing: don't be too good to be true! (or what to do when you are really good!)
Humans can be very cynical. Or cautious. Or mistrustful.
Offer something that people really want and too often the respo…
Let visitors do your marketing for you
In this new series of blogs, each week we'll look at one quick action you can take to strengthen your marketing. Make sure you come back each week for the next step - they all build on the previous action. You might find it useful to read last week's blog before working on this one.
Do this one thing: let your visitors do your marketing for you!
The 'normal' ways to do this is through word of mouth recommendations. I'm suggesting going a step further to encourage your visitors to help pro…
Do this one thing: boost your marketing with visitor feedback
Each week I cover one quick action you can take to strengthen your marketing. Each step builds on the one before. Sign up here so you don't miss any. You might find it useful to read last week's blog before working on this one.
Do this one thing: use visitor feedback to boost your marketing
Once you've gathered feedback, separate it into good and bad. Make a note of anything that surprises you.
Any negative feedback: make a note of the improvements you'll make, and when.
What to do with go…
Do this one thing: gather feedback
In this new series of blogs, each week we'll look at one quick action you can take to strengthen your marketing. Make sure you come back each week for the next step - they all build on the previous action.
Do this one thing: gather feedback
Right now all you need to do is gather and consider any reviews, comments in visitor books or emails, social media, word or mouth - anything anyone has told you about your business.
Let's focus on the positives. If there were any negatives, I'm sure you'…
A fast-growing trend you need to use in your business
I’ve been going on about this for a while. If you've been listening, you may be feeling a little smug as you'll have seen rsome good results already...
If not, its worth psying attention to this trend as its noty going away!
One of the biggest post-pandemic trends in tourism is an increased desire among visitors to gain insights into places that give them an ‘insider’s view’.
I’ve noticed it in two different generations:
- younger people who don’t want to follow the crowd…
The power of micro-steps
Ever feel some things are just too big to deal with?
You know it’s important but it just feels too big to tackle? Sometimes it’s something like redecorating – you know it needs doing but can’t face all the upheaval. Or you’ve got a new phone and know it’s got all kinds of clever functions but there’s never a good time to learn what to do. Climate change is a whole other level of daunting. What can one person do that’s ever going to make any difference?
Whatever the daunting cha…
The essential website photo you might be resisting
Last week a friend who is a psychologist asked for my help. She was getting lots of visits to her website but few bookings.
I took an initial look: there was nothing actually wrong with it - it had all the right information but potential clients were just not getting in touch. Sarah's website just felt 'flat', not very warm.
You may be wondering what this has to do with you and your tourism business?
You and psychologist Sarah make people feel better, directly or indirectly…
Quick tip: take more photos
How does your business and local area look at the moment?
Everywhere I look I see beautiful (mainly blue) skies, blooming gardens, lush green trees, fresh produce and happy visitors.
Now’s a good time to take photos.
Not just now and then, not just a few but of everything, everywhere, whenever you can!
I'll suggest how you can use these images in a moment.
First of all though, I really want to stress: any spare moment, when you’re taking a quick break, when you see somethin…