Marketing

Last week a friend who is a psychologist asked for my help. She was getting lots of visits to her website but few bookings. 

I took an initial look: there was nothing actually wrong with it - it had all the right information but potential clients were just not getting in touch. Sarah's website just felt 'flat', not very warm. 

You may be wondering what this has to do with you and your tourism business? 

You and psychologist Sarah make people feel better, directly or indirectly…

How does your business and local area look at the moment?

Everywhere I look I see beautiful (mainly blue) skies, blooming gardens, lush green trees, fresh produce and happy visitors.

Now’s a good time to take photos.

Not just now and then, not just a few but of everything, everywhere, whenever you can!

I'll suggest how you can use these images in a moment. 

First of all though, I really want to stress: any spare moment, when you’re taking a quick break, when you see somethin…