Autumnal marketing

1 thing Autumnal marketing
If you're trying to promote your business in Autumn and Winter, you need some really good images to help counteract some of the negative pictures in people's heads that might otherwise deter them from visiting. 

Promoting Autumn and Winter means creating a cosy feel, showing visitors that our locations are inviting and good places to be through-out the year. 

Some tips to create cosy images that sell

Light can be really flat during the day in Autumn and Winter, so think about ta…

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Tough love - technology

Technology fear

In today's Do This One Thing blog I'd like to encourage you get over any fear of technology you might have. And stop procrastinating!!

“I’m rubbish with technology”

I hear this from tourism business owners every day. Even from the ones who seem petty good with technology!

If you’ve ever said or thought you’re rubbish with technology, it’s time for some tough love.

You’ll thank me for it later. Actually, not even much later if you read and act on this. Within minutes you could be doing so…

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The power of photography

1 thing use photographic evidence

There's one action that you probably know you need to take, but... you might not yet have got round to doing. Maybe you can take this as a reminder/nag?!

It's actually several related actions: take more photos, organise your photos, use your photos!

Images are essential ‘evidence’ and a crucial part of your marketing.

When someone leaves your website to go to a review site, or just scrolls past your info in social media there's often a simple reason: they need to see more - and the 'right…

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The power of micro-steps

micro steps for a goal

Ever feel some things are just too big to deal with?

You know it’s important but it just feels too big to tackle? Sometimes it’s something like redecorating – you know it needs doing but can’t face all the upheaval. Or you’ve got a new phone and know it’s got all kinds of clever functions but there’s never a good time to learn what to do. Climate change is a whole other level of daunting. What can one person do that’s ever going to make any difference?

Whatever the daunting cha…

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The essential website photo you might be resisting

essential website photo

Last week a friend who is a psychologist asked for my help. She was getting lots of visits to her website but few bookings. 

I took an initial look: there was nothing actually wrong with it - it had all the right information but potential clients were just not getting in touch. Sarah's website just felt 'flat', not very warm. 

You may be wondering what this has to do with you and your tourism business? 

You and psychologist Sarah make people feel better, directly or indirectly…

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Quick tip: take more photos

photos

How does your business and local area look at the moment?

Everywhere I look I see beautiful (mainly blue) skies, blooming gardens, lush green trees, fresh produce and happy visitors.

Now’s a good time to take photos.

Not just now and then, not just a few but of everything, everywhere, whenever you can!

I'll suggest how you can use these images in a moment. 

First of all though, I really want to stress: any spare moment, when you’re taking a quick break, when you see somethin…

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